Introduced in the early 1990s, spas in Thailand are a relatively new phenomenon and one that has only very recently increased in popularity. Not only are spas popular and fashionable with foreign tourists and expatriates, but the local Thais are also enjoying this new alternative therapy, one which is often ideal to ensure a smooth natural balance. A balance that has been rocked in Bangkok in particular by the unhealthy, serious life-styles and polluted environs. At first, spas were only to be found in 5-star hotels but they have now mushroomed everywhere.
During the years 2000–2002, the growth of the spa industry in Thailand rocketed by an exhilarating 64% and since 1999 Thailand has secured itself a top-5 world rating. In fact, Thailand is the second highest ranked spa destination of the world with an overall grade of 93%+ (just slightly behind Australia).
During the period June 2001 – June 2002, 230 operators serviced 2.5 million international clients, creating revenue of $85 million. This amount well exceeds that of competitive countries, such as Singapore ($35 million) and Australia ($15 million). In total, 79% of all clients were foreigners. Do cows drink milk?